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In my role, I manage the main social media pages for HFC, ensuring the content is engaging and aligned with our brand. I create the “Your Journey” page for our franchisees, where they can access their training presentations and recordings. I also develop evergreen content and conduct social media audits to support our franchisees in enhancing their online presence.
My background is not in travel but rather in social media marketing. Prior to joining Holiday Franchise Company, I worked in social media and digital marketing, where I was responsible for creating and managing content for small to medium-sized businesses across a variety of industries. This included producing engaging visual and written content and analysing performance metrics to continuously improve results. Working with such a diverse range of clients helped me build a strong understanding of how to connect with different audiences and adapt content to suit various brand voices and goals.
My favourite destination is Italy. I love it for its rich history, stunning architecture, beautiful nature, and world-famous cuisine. Every region offers something unique—from the romantic canals of Venice and the art-filled streets of Florence to the scenic Amalfi Coast and the rich culture and stunning coastline of Sicily. The food, in particular, is a highlight for me—fresh pasta, authentic pizza, and incredible gelato. I’m currently studying Italian, which has deepened my appreciation for the country and its culture even more. Italy’s warm hospitality, diverse landscapes, and natural beauty make it a place I always look forward to visiting.
My dream destination is Peru. I’m really fascinated by its rich culture, ancient history, and stunning natural landscapes. Visiting Machu Picchu has always been at the top of my bucket list—it seems like such a magical and unique place. I would also love to explore the Sacred Valley, see the colourful local markets, and try some traditional Peruvian food.
Outside of work, I practise yoga, love travelling, enjoy spending time in nature, and like reading non-fiction books.
