Do i need to pick a niche market?

Two of the most common questions we receive are:

‘What type of holidays can I book?’

and

‘Do I need to pick a niche?’

Let me answer these together.

Firstly, you can book almost any type of holiday from the UK. The key thing to remember is that, due to the insurance we hold, holidays must originate in the UK.

We sell holidays all over the world, from city breaks in Rome to 4-week itineraries around Australia, honeymoons in the Maldives, and fly-drives across the USA.

As part of the Hays Travel Independence Group (Hays IG), you’ll have access to hundreds of well-known suppliers.

However, it’s important to note that we are not owned by Hays Travel. We are an independent business that is part of what is essentially a buying consortium. This means we benefit from the collective buying power, while still having the freedom to develop our franchise business without any limitations.

This leads nicely to the question about picking a niche market, which is worth considering.

Whether you should pick a niche depends largely on how you plan to market your business.

Some franchisees don’t focus on a niche market. These franchisees typically market their services in their local area, attend events such as wedding fairs, utilise an existing customer base, or even open a retail shop.

Franchisees using this approach are service-oriented agencies since they can’t predict what type of enquiry will come their way, and they don’t want to turn away business.

But…Franchisees who market online often do choose a niche.

The reason is simple: to market effectively online, you need to tell search engines precisely what you’d like to advertise – and the more specific you are, the better.

Use the form above to understand if you should consider picking a niche.