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40 Questions You Should Ask To Your Potential Franchisor

  • Luke Western
  • July 29, 2025
  • 5 Minute Read

Home » Blog » 40 Questions You Should Ask To Your Potential Franchisor

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Franchise Overview & Leadership

  1. What is the background of the franchise and its leaders?
  2. How many franchisees have you recruited?
  3. How many active franchisees do you have?
  4. What are the long-term plans for the franchise business?
  5. What sets you apart from your competitors?
  6. What accreditations do you have?
  7. Are you a member of the British Franchise Association? If not, why?
  8. How long has the franchise been operating?
  9. Can you provide a history of your franchise growth and expansion?

Franchisee Selection & Criteria

  1. What are your criteria for choosing a franchisee?
  2. What would make you say no to someone joining as a franchisee?
  3. What makes a successful franchisee?
  4. Will I get a chance to meet with the support team before signing the franchise agreement?
  5. Do you have any special programs or incentives for first-time franchisees?

Training & Support

  1. What training will I receive?
  2. How will the training be delivered?
  3. Who will deliver the training?
  4. Is your training accredited? If not, why?
  5. What support do you offer beyond the initial training?
  6. How do you support underperforming franchises?
  7. How frequently do you offer refresher courses or ongoing training?
  8. Will I have a dedicated support manager or team member?

Financial Considerations

  1. What is the total franchise fee I need to pay?
  2. Will I be ‘upsold’ to a more expensive package when I join?
  3. What are the monthly fees?
  4. What does the average franchisee make per month?
  5. How much liquid capital will I need to maintain to cover the franchise until it breaks even?
  6. What is the average commission for a holiday?
  7. When will I receive my commission?
  8. Are there any additional hidden costs or fees outside of the franchise and monthly fees?
  9. What is the expected ROI (Return on Investment) timeline for a new franchisee?

Franchise Operations & Territory

  1. What will my territory be and how will it be protected?
  2. Can I open a retail store?
  3. How will I get new customers?
  4. How long is the franchise agreement for?
  5. Is there a break clause in the contract?
  6. Can you sell the franchise at the end of the term?
  7. If so, what exactly can you sell? E.g., brand, image rights, customers
  8. Will I have access to a proprietary system or software to help manage my franchise?
  9. How do you handle competing franchises in neighbouring territories?

Download all the questions here

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40 Questions You Should Ask To Your Potential Franchisor

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