This is perhaps one of the most common phrases uttered in homes and businesses over the last 18 months as the world and his wife/granny/grandpa/uncle have turned digital in order to communicate with the outside world.
It feels cruel to quash someone’s dream, but I’d rather that than sell a false one. Sometimes picking up the phone to someone you don’t know can be a little daunting. Even more so if you feel like you’re going to be ‘sold to’.
So when it comes to starting a travel business, why would you want to pay to work for someone else and help build their brand? Why would you try to force the suit to fit? Why would you want to add value to their house?
As Head of Sales and Marketing, my job is to get our proposition seen by people interested in starting their own travel business, and then help educate them on how we might be able to help them be successful in doing this.
I’ve entered to run a 33-mile ultra-marathon in October. I’ve never run a marathon, so what made me do this? Well, it sort of comes to setting goals. How should you set goals? Should they be easily achievable or slightly out of reach?
My responsibility is for the growth of our company, so it could be easy to get blinkered by sales, easy to forget my responsibilities for ethical franchising, and just get anyone signed up to get numbers through the door.
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