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Meet the Team

The Holiday Franchise Company is Calling

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Book in a call now!

We’re always happy to talk, book a call now at a time convenient for you.

Or simply call us on 0121 200 5561 or 0787 586 620

Your Support Team

Meet The Team

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Luke 1 1 scaled

Luke Western

Head of Partnerships & Marketing


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Joanne Aldridge

Head of Franchise


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Chris Storey

Training & Development Manager


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Aaron Hilton

Partnership & Training Executive


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Jenna 2 1 scaled

Jenna McCullagh

Business Development Manager


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Kim 2 1 scaled

Kim Hood

Business Development Executive


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Jordan Luxton

Marketing Manager


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Lili Ivanova

Marketing Executive


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hayley

Hayley Stanton

Graphic Designer


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natee

Natalie O'Leary

Head of Tour Operations


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Ready To Take The Next Step In Your Journey With Us?

Get in touch today!

We don’t have a recruitment team. We’re all travel experts and a passionate about bringing on driven, interesting partners with a passion for travel.

Whether you’re just getting started in your search for a perfect franchise for you, or you or you’ve been searching for years, give us a call 0121 200 5561, email opportunities@holidayfranchisecompany.co.uk or

Woman holidaying an iPad

Luke Western

Head of Sales & Marketing

My role is to ensure we’re partnering with the right people for long term success. I spend a lot of time answering and asking questions from people who are interested in starting an online travel agency. 

I speak honestly about the work that it’s going to take, and what to expect when you join us as a franchisee. 

As well as you wanting to get to know us, we like to get to know you as well, so I’ll ask you about your background and interests, what drives you, what you’re hoping to achieve, and much more. 

I have a varied background mainly in sales and business development, most recently in travel.

I worked for Trailfinders managing and training sales teams in Kensington and Richmond, winning competitions along the way. I was then promoted to assistant manager in Richmond before making the move to the Midlands.

Outside of work I have twins, a little boy Jude and a little girl Annabelle who keep me on my toes. When they’re asleep you’ll find me either playing football, or squash.

I also keep busy in my workshop making all sorted of things from woodwork, metalwork and painting. Most recently I’ve been working on sculptures made with recycled wire. So I like to keep myself busy.

Joanne Aldridge

Head of Franchise

My role is the creation and ongoing development of the Holiday Franchise Company business, so I’m busy! What I love about my role is the variety, no two days are ever the same.

I’ve been in travel for over 20 years. I had the travel bug at a young age so started my career as an Apprentice and from there I have been lucky enough to work for some amazing companies such as British Airways & TUI.

I spent 10 wonderful years at TUI. The beauty was that I was able to experience a range of areas of the business, such as:

Designing training for our Apprenticeship programme, developing a team of regional trainers to upskill our retail estate, managing a team of homeworkers who supported our virtual call centre, managing the retail service measurement programme and designing the look and feel of our retail stores.

I then set up a call centre Travel Agency for Staysure specialising in travel for the over 50’s.

This has really helped develop my skills and give a rounded view of the industry, all of which I’m pouring into my role as Head of Franchise.

Outside of work my world is centred around my son Ethan and my daughter Neeve who both love to travel too. 

Chris Storey

Training & Development Executive

I have over a decade of experience successfully training and leading sales teams in the travel industry, focusing on operational and sales processes to improve conversion rates, efficiency, and service.

I was at Trailfinders where I was a top performing agent, before working my way up to various management roles, where I specialised in sales coaching and running the day-to-day operations of busy travel agencies. I then moved out to Asia where I managed a luxury tour operator based in Singapore to the highest sales in its history.

Designing training for our Apprenticeship programme, developing a team of regional trainers to upskill our retail estate, managing a team of homeworkers who supported our virtual call centre, managing the retail service measurement programme and designing the look and feel of our retail stores.

Aaron Hilton

Training & Partnership Executive

I grew up travelling all over the world with my family and knew this was the right industry for me. I’ve gained 12 years’ experience, working for some of the biggest names in travel

I started my career in travel working for TUI in a retail store, where I worked up to be Assistant Manager. I then joined luxury tour operator Kuoni, again as an Assistant Manager in a retail store, this was a really exciting role, where I got to design and sell incredible worldwide tailormade holidays.

My most recent role was as a Business Development Manager for a travel franchise company.  My role was to train and coach new franchisees, to give them the knowledge to be a travel agent, help build their business and grow their sales.  

My role at the Holiday Franchise Company is to support new franchisees with their onboarding experience, by delivering their 1:1 induction training, giving them the skills and knowledge to be successful travel agent and business owner. I’m also part of the Partnership Team, that helps provide guidance to those looking to start a travel agency, as well as ensuring we are partnering with the right people

Jenna McCullagh

Business Development Manager

I have been in the travel industry for 18 years; travel is something I am extremely passionate about.

I have always worked in sales roles; at industry leading companies such as Thomas Cook and Midcounties Coop Travel.  I was consistently a top salesperson so was promoted to a coaching and development role.

At the Holiday Franchise Company, I use my sales experience to support you to build on your sales techniques and improve your performance.

Kim Hood

Business Development Executive

I have worked within the travel industry for 16 years. My background has always been in sales, working for companies such as Thomas Cook and Midcounties Coop Travel, where I was consistently a top salesperson.

My last role was managing a high street branch for Kanoo Travel where I oversaw the leisure, corporate and foreign exchange business.

I now use my skills and knowledge to help develop franchisees and assist in the growth of their business.

Jordan Luxton

Marketing Manager

I’ve been in travel for seven years, starting as an online marketing apprentice for Cruise.co.uk. I then moved over to the product marketing team to help manage their online marketing and help drive the sales of multiple major cruise lines. I then moved over to JTA Travel to implement Cruise into their product portfolio to grow their sales.

My role is to share my expert knowledge on marketing techniques, so you know what channels to use, and ensure you are getting the maximum return on your investment.

Lili Ivanova

Recruitment and Marketing Executive

My role is to help the marketing team with creating visual marketing content for social media platforms, websites and emails, and making research easier.

As I love travelling and exploring new countries, I came to study from Bulgaria to Birmingham, England in 2017. Recently, I graduated with an MSc in Enterprise Management from University College Birmingham.

Outside of university, I have worked as a Marketing intern for a social media agency, where I helped them with content creation for UK-based small to medium-sized businesses.

When it comes to travelling, I am passionate about various types of travelling, from solo, authentic trips to city breaks.

In my spare time, I like to read non-fiction books, explore different cities and countries as a local, and take walks in nature.

Hayley Stanton

Graphic Designer

I will create and develop your brand vision. It is my job to take onboard your ideas and turn them into a brand identity that is luxury, recognisable and encompasses the essence of your business.

The brand logo you choose will then evolve across print materials, social media and online presence. This is a truly exciting part of your journey.

Background

They say good things come in small packages…

I am a pint-sized  Graphic Designer with over 14 years of experience in the field.

My previous role was working for The Midcounties Co-operative, where I was the lead graphic designer for the Co-operative Travel Group with sole responsibility for developing The Co-operative Travel brand, producing POS, promotional advertising and campaigns. 

I also have had extensive experience producing brands/designs for a varied range of industries over the years, but I have to say travel is one of my favourites.

Outside of work, I have a daughter called Chase, who keeps me super busy plotting our next adventures, big or small.

Natalie O'Leary

Natalie O'Leary

Head Of Tour Operations

I first joined Holidaysplease in 2011 during my university placement year where I studied Tourism Management at Bournemouth. I then returned full-time after I graduated and worked in a few different roles before landing my current role as head of Tour Operations for our in-house tour operator Elegant Escapes.

It’s a really busy role, providing support to all departments in the business from admin and finance to sales and product. Every day is different with new challenges and opportunities, which definitely keeps me on my toes!

Along with my fantastic team we have created a very successful multi-million-pound tour operator exclusively for Holidaysplease agents and franchisees. It’s great to see the company grown and evolve as we continue to develop the technology and processes.

Outside of work I love to travel, using every opportunity I have to jet off on a plane and head of somewhere new and exciting. Some of my favourite destinations are The Maldives and Sri Lanka.

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